In 2011 the design based and complimentary companies located on the most south western part of Steigereiland in Amsterdam came together to organize a new collective and branding strategy, the “Design Strip.” Our analysis showed that the Design Strip is a success with beautiful buildings, mostly creative companies and an appealing location. While the location, architecture and users make the Design Strip a unique location, the public space around and between buildings is lacking urban appeal and could be much more provocative.

Our conclusion was that the qualities of the Design Strip can be further expanded by getting better organized at all levels so that the place is well utilized. The Design Strip can have significance for the positioning of IJburg to the rest of Amsterdam, significance for the public space of Steigereiland, and significance for the positioning of the individual users on the strip.

Therefore we prose that the current urban plan emphasize the open strips between the buildings and extend them onto the water floating in the water to which functions are linked. The spaces between the buildings should have more meaning than just a parking lot reservation; think of pavement lighting etc. This solution gives further meaning to the ‘steiger’ (pier) and functions as a (semi) public space.

Examples of programmatic infill as a cafe restaurant, the existing sailing school, a water garden, a natural swimming pool etc. Complimentary to this extra program fast boat direct connection to the Central Station and Blijburg and walking around the strip.

Location: StEIgereiland IJburg
Year: 2011
Status: Study
Site: 2.3 ha
Program: Creative industry, commercial, leisure
Associates: BO6 Architecten (René de Prie)