Globalization has created alongside trade an open international market for students. If cities want to engage in talent migration, high level decisions need to be made in order to accommodate the unique demands of an emerging innovation based economy. Universities, cities and industry need to collaborate better together towards forming new kinds of educational environments that often do not comply with the traditional campus model. The Campus City Project in turn asks, “Can the next generation campus be an urban model for the city in the future?” There is growing evidence on how cities with both universities and strong connection with research and innovation outperform other more industrial based cities in their economic growth and resilience to change. Campus City Project takes this starting point as a basis for exploring what the knowledge and innovation based economy can mean to the city of Amsterdam in the future when examined from the perspective of the increasingly mobile student. The next generation campus is about migrating away from dedicated closed off and static knowledge based environments to exploiting the spatial consequences of distributing education, industry and student start ups within the city as a closed circuit; the ubiquitous campus. Campus City Project literally circulates around this new type of campus start up model proliferating itself as a responsive and interactive system empowering and kick starting urban regeneration. The Amsterdam new ‘Ringzone’ became the focus for the new campus as a new urban campus zone that connects the ‘inner city’ with the ‘outer city’ outside the highway ringroad. You can download the booklet here.

Location: Amsterdam, NL
Year: 2013
Site: City of Amsterdam
Program: Research into new forms of innovation and the campus as a future urban model
Client: Stimuleringsfonds Creative Industry
Associates: OeverZaaijer Architectuur en Stedebouw